In order to revitalize a vacant land in one of the most important traffic junctions of Etobicoke, Toronto, development alternative case studies were proposed with the coordination of Harvard University AMDP.

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The transformation of Etobicoke Centre is framed as a shift from a fragmented, car-oriented suburb into a dense urban node, driven primarily by the strategic use of publicly controlled land. By removing obsolete infrastructure and releasing development-ready parcels, finally the city effectively unlocked hidden land value and repositioned the district for higher-density, mixed-use development. 

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This foundation enables a broader development ecosystem where financial value is generated through a public investment leading to land uplift, followed by private development and stabilized through commercial functions. 

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Proposed master plan district, creates a new centre of public attraction with a commercial program. A series of towers with residential, office and hotel functions align the retail street which ends with Westwood Theatre, a cultural centre for the neighborhood.  Pedestrian access is eased, as well as the visibility of the site is enhanced. A major entrance gate that links the city of Etobicoke with the rest of Toronto is now a part of the project with the extension of a critical transport link; Kipling Subway Station.

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This public-led approach reverses the conventional model: instead of private developers taking initial risk, the city establishes the conditions—planning, infrastructure, and land assembly—upon which the market can confidently build.

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