LOCATION
Kayseri
STATUS
Constructed & In Operation
PROJECT SIZE
153,000 m² GFA | 67,000 m² GLA
2,000 parking spaces | 200+ brands
YEAR
2011
SUSTAINABILITY
2018 BREEAM Awards – Best Shopping Centre
2017 BREEAM In-Use – Outstanding Level Certification
PROPERTY AWARDS
European Property Awards 2014 – Best Retail Development Europe
ROLE
Project Manager
'Managed the design and technical development process, coordinating architects, engineers, landscape consultants, and specialist teams to ensure design quality, functionality, and project objectives. Directed material selection, detailing reviews, engineering solution assessments, and sustainability strategies, including the integration of locally sourced materials and environmentally responsive design approaches.'
Forum Kayseri is one of Central Anatolia's landmark retail developments, conceived as a regional destination that strengthened Kayseri's position as a commercial, social, and investment hub. Developed on a previously sports site, the project introduced an institutional-quality retail asset to a rapidly growing metropolitan market, attracting leading international and national brands while expanding the city's modern retail supply.
From a real estate development perspective, the project demonstrates the successful creation of a destination asset through careful market positioning and long-term value generation. Beyond its retail function, Forum Kayseri acts as an economic catalyst by attracting visitors from neighboring provinces, generating significant employment, and stimulating further commercial and urban development in its surrounding area.
The developments carefully curated mix of retail, dining, cafés, cinema, entertainment, hypermarket, and service components extends visitor dwell time, diversifies revenue streams, and enhances the asset's resilience against changing consumer behaviour. This balanced tenant strategy supports sustained footfall and long-term investment performance.
Architecturally, the shopping center reflects contemporary retail design principles, combining spacious interiors with functional circulation and user-oriented planning. The building features wide corridors, ample natural lighting, and clearly organized zones that enhance the overall shopping experience. Its design integrates indoor and semi-open spaces, allowing for flexibility in use while maintaining comfort throughout the year. Beyond its architectural qualities, Forum Kayseri plays an important social role in the city, functioning as a gathering place where people meet, dine, and participate in leisure activities, thereby contributing to the everyday urban life of Kayseri.
Sustainability formed an integral part of the development approach. Forum Kayseri achieved BREEAM "Very Good" certification, reflecting the implementation of environmentally responsible design, energy-efficient building systems, sustainable material selection, and operational practices that enhance long-term asset value while reducing lifecycle operating costs.
Today, Forum Kayseri remains one of Turkey's established regional shopping centres, illustrating how strategic real estate development can combine commercial performance, placemaking, sustainability, and urban regeneration to deliver enduring economic and social value.
ARCHITECT
T+T Design, ERA
INVESTOR
Multi Development